Thursday, October 11, 2012

Beating cancer in children: Bob Edwards and YJ 4 Kidz

Bob Edwards is a successful entrepreneur specializing in health products. He and his co-founder Lynda Perry started YJ 4 Kidz, an initiative that directs 50 percent of annual corporate profits derived from the sales of YouthJuice products to chosen charitable institutions. One of the initiative’s projects is the Lynda Perry Oncology Fund.

Bob Edwards | Image Credit: texasbowhunter.com


Cancer is seemingly an unstoppable force. It chooses no one and does not discriminate against gender, race, or age. Even children are vulnerable to this deadly disease that takes almost 1,500 lives every day in the United States alone. Leukemia, a type of cancer of the blood, is among the most common forms of cancer that strikes children.

Bob Edwards had these children in mind when he and Lynda Perry, his co-founder for YJ Sciences, established YJ 4 Kidz. Perry began the Lynda Perry Oncology Fund as part of the initiative with a view of assisting young children with leukemia and lymphoma. LPOF is being coordinated through over 35 member health institutions all over the United States.

Bob Edwards | Image Credit: YJ4Kids.com


Leukemia is just one of the cancers plaguing children. Another type of cancer found among children is neuroblastoma, a malignant tumor that develops from nerve tissue. It can occur in several areas of the body, though most begin in the adrenal gland, which is close to the spinal cord.

The causes are unknown, though most neuroblastomas are diagnosed in children before the age of five. It affects one in every 100,000 children, with males only slightly outnumbering females. Surgery is sometimes enough to eliminate the cancer, and chemotherapy and radiation therapy are more commonly needed after. Autologous stem cell transplantation is being studied as an option for high-risk conditions among children.

Bob Edwards | Image Credit: minimops.wordpress.com


Read more about and YJ for Kidz at www.youthjuice.com.

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